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Fashion Has Heart
501(c)(3) EIN: 45-2609530
PROJECTS
“Without their sacrifice, there is no freedom of…”
VETERAN: Manny Galvan
BRANCH: U.S. Army
ARTIST: Jennifer Bernstein
WEBSITE: www.levelnyc.com
INSTAGRAM: @jennifer_bernstein
VIDEOGRAPHER: Natasha Montero
PHOTOGRAPHER: Tyler Way
WORKSPACE: Express Newark (Rutgers Newark)
PARTNERS: AIGA NY
STATE SPONSOR: Available
“AND SO IT GOES”
U.S. Army Veteran Manny Galvan collaborated with Jennifer Bernstein, Rutgers Newark professor and Principal/Creative Director of the agency Level, to create “And So It Goes,” an illustrative expression of Manny’s pragmatic outlook he cultivated while serving as a medic.
Both avid readers, the pair bonded over their mutual admiration of Kurt Vonnegut’s novel Slaughterhouse-Five. Manny has a particular affinity for the saying “so it goes” from the novel, feeling that it represents how he wishes to accept life’s occurrences for simply what they are. Wanting to personalize the popular phrase as well as allude to life’s continuity, Jennifer added the introductory word “and” and replaced the letter “T” with a medical cross to represent Manny’s experience as a medic.
On the patch and on the back of the t-shirt, the U.S. flag is superimposed within the medical cross, reflective of Manny’s patriotism and pride as an American. The flag and the cross is slightly off set, making it open to interpretation. For Manny, who wanted to convey that “Veterans are simply just people with a slightly different path than most,” the off set motion could allude to the similarities among Veterans and civilians and the potential to unite.
In collaboration with Alpha Industries, the designs from the 50 States: Veterans + Artists United tour are produced into a limited number of fifty t-shirts and embroidered patches. Click the product images below to purchase Jennifer and Manny’s collaborative “And So It Goes” design exclusively on AlphaIndustries.com.
SHIRT: SOLD OUT
Size Shown: Large (Unisex)
PATCH: $17.00
Patch Width: 4.0in
DECAL: $5.00
3.0in x 2.7in
COLORING PAGE
8.5in x 11in
DIRECTIONS: Click on the coloring page or download button to open in a new window, then find the “Print” icon on the bottom toolbar. Be sure to select the “Print on Both Sides” option to ensure the Veteran’s story is printed on the back.