We knew this “50 States: Veterans + Artists United” working tour would push us beyond where we have not been as an organization. Before this tour, our annual pop-up shop and exhibit each ArtPrize in Grand Rapids was our main fundraiser. We didn’t need much more than that since our projects were local and us few volunteers were running the organization during nights and weekends while we held day jobs.
But we knew the power of the HERO[series] should not be limited to just West Michigan. In order to reach and impact more Veterans, creatives, and civilians, we would need to take a leap of faith and go all-in.
Welp, we did just that. Tyler and Kendra both quit their day jobs, personally financed their Airstream to live in and work from, and planned it out to take [HAS HEART] across the country themselves with the help of many hands along the way. Read more about how we got started on “OUR JOURNEY: PLANNING THE IMPOSSIBLE” blog post.
Our first financial partners and sponsors (AIGA, Alpha Industries, Schultz Family Foundation, Home Depot Foundation, Bates Footwear, Todd Wenzel Chevrolet, FS Investments, and USAA) responded to the call that helped get us started.
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