[HAS HEART] + Starbucks Reserve Roastery and Tasting Room have collaborated for a special “Handpicked at the Roastery” pop-up shop featuring the design and artwork of U.S. Veterans from across the country from Sept 12-early November.
We’re taking our HERO[series] concept on the road to partner a Veteran with a graphic designer in all 50 states with the shared mission to tell their story through the mediums of art, design, and fashion. Find the state project nearest you… We’ll see you on the road!
For millions of Veterans, survival was more than just a “theme” but rather a life or death lifestyle, literally, that they had to adopt while deployed.
On the contrary, for creatives, survival has a much different connotation with much, much less severe consequences.
After five years of annual HERO[series] design projects, [HAS HEART] has been able to refine the Veteran and artist collaboration process into a streamlined, efficient two-day design process — making it easily repeatable over and over again in order to impact more Veterans, engage more creatives, and reach more civilians…
Since that first project in 2011 when Tyler literally and figuratively became the creative arms and hands of a quadriplegic U.S. Marine, both he and Michael knew they had a new mission and duty to continue sharing Veterans stories through this powerful collaborative outlet.
Not long after their initial meeting, Hyacinthe met a local U.S. Marine who was paralyzed from the neck-down and lost his ability to speak due to injuries suffered in Iraq. Once he learned of the Marine’s love of t-shirts from his full-time nurse, Hyacinthe called Way and asked if he’d be interested in helping create a t-shirt design with the Marine…
When Michael Hyacinthe, an 8-year U.S. Navy Marine met with artist/designer, Tyler Way, for coffee one Saturday morning, they quickly realized the severe disconnect between their two worlds.
At that point, they both knew they had to figure out a way to bridge that divide, which was their motivation behind establishing [HAS HEART].